Snap Paris Hackathon 2025
Winning first prize at the Snap Paris Hackathon 2025 with Catch the Sticks, an innovative AR game built for Spectacles.
November 14, 2025
World Keynote App by Robbie Conceptuel
Introducing World Keynote, an innovative app by Robbie Conceptuel for creating immersive presentation experiences.
May 1, 2025
Gusta by Conceptuel
Introducing Gusta, a new augmented reality experience by Conceptuel that transforms how we interact with digital content.
January 5, 2025
Shutdown of Meta Spark AR
Meta announces the shutdown of Spark AR platform, marking the end of an era for Instagram and Facebook AR creators.
December 10, 2024
Snap Reveals New Generation of Spectacles
Snap Inc. unveils the fifth generation Spectacles with true augmented reality displays, powered by Snap OS and designed for immersive AR experiences.
September 17, 2024
Effect House Exits Beta
TikTok Effect House officially exits beta, becoming available to all creators for building AR effects and Immersive Technologies.
August 31, 2023
Nextmind Acquired by Snap
Snap Inc. acquires NextMind, a Paris-based startup developing brain-computer interface technology for hands-free device control.
September 26, 2022
1 Billion Impressions on AR - Orange by Robbie Conceptuel
The Orange AR filter by Robbie Conceptuel reaches 1 billion impressions on Instagram, a major milestone in augmented reality.
June 5, 2022
Effect House Beta - TikTok AR
TikTok launches Effect House beta, a new platform for creating augmented reality effects on TikTok.
March 10, 2022
Cyberpunk 2077 Spark AR Competition
Meta and CD Projekt Red partnered for the Cyberpunk 2077 Spark AR challenge, inviting creators to build futuristic augmented reality effects.
November 6, 2021
Face Assets Pack
Download the complete Face Assets folder for creating AR effects including face mesh, head occluders, and reference textures.
April 26, 2021
Spark AR - Audio Visualizer
Tutorial on creating an audio visualizer in Spark AR Studio, a regional winner entry for the 2020 Developer Circles Community Challenge.
October 26, 2020
Launch of the Oculus Quest 2
Meta launches Oculus Quest 2, a faster and more affordable standalone VR headset that brings immersive experiences to mainstream consumers.
September 19, 2020
Conceptuel is now a Lens Creative Partner
Conceptuel joins the Snap Lens Network as a recognized Lens Creative Partner for augmented reality development.
July 9, 2020
AR Talks - Robbie Conceptuel
An interview about Augmented Reality and my journey into this fast growing market, featured on Lenslist.
June 16, 2020
Webby Awards 2020 - Honoree
Robbie Conceptuel received Honoree recognition at the Webby Awards 2020 for Best Use of Filters and Lenses in Social.
June 9, 2020
Official Lens Creator on Snapchat
In 2020, Robbie Conceptuel became an Official Lens Creator on Snapchat, joining an exclusive group of AR creators.
May 1, 2020
ELLE Quebec - Jouer avec sa nourriture
Featured in ELLE Quebec April 2020 about the future of food and digital food through augmented reality filters.
March 25, 2020
Robbie Conceptuel - Chinese Media Feature
Featured in Chinese media about digital food and augmented reality filters, exploring new visual experiences through AR technology.
February 20, 2020
Hand Tracking on Oculus Meta Quest
Meta introduces hand tracking for Oculus Quest, enabling controller-free VR interaction through advanced computer vision and perception technologies.
January 6, 2020
VICE - Beyond the Human Condition
Featured in VICE Garage Magazine about augmented reality filters that go beyond beautification to explore transformation and identity.
November 24, 2019
Ctrl Labs Acquired by Meta
Meta acquires CTRL-Labs, a neural interface startup developing wristband technology for controlling devices with brain signals.
September 26, 2019
Augmented Reality Community in French
Spark AR Francophone is the largest French-speaking community for augmented reality creators, offering tutorials and resources.
August 2, 2019
Launch of the Oculus Quest
Oculus launches the Quest, the first standalone VR headset with six degrees of freedom tracking and no external sensors required.
May 22, 2019
100 Millions Impressions on Augmented Reality
Celebrating 100 million impressions on augmented reality filters created by Conceptuel on Instagram.
April 5, 2019
The Future of Food - One Zero
Featured in OneZero Medium about digital food on Instagram and how AR is transforming how we experience food online.
April 5, 2019